BIT Digital Marketing Courses – Counselor Training Module

The Digital Marketing course covers SEO, social media, Google Ads, email marketing, and analytics to boost online visibility. It equips learners with practical skills to plan, execute, and measure digital campaigns effectively.

Course script

1.  Social Media Marketing (SMM)

Target Learner: Students, freelancers, influencers, small business owners

Focus: Promotion via Facebook, Instagram, LinkedIn, YouTube

Modules Include:

Content Creation, Hashtags, Scheduling Tools

Meta Ads Manager, Paid Campaigns, Retargeting

Duration: 1.5 – 2 Months

Jobs: Social Media Manager, Content Marketer, Freelancer

Counselor Tip: Good for non-tech users & freelancers. Emphasize creative + ad skills.


2.  Search Engine Optimization (SEO)

Target Learner: Freelancers, bloggers, digital marketers, business owners

Focus: Improving visibility on Google organically

Modules Include:

On-Page, Off-Page SEO, Technical SEO

Keyword Research, Backlinking, Sitemap, SEO Audit

Duration: 1.5 – 2 Months

Jobs: SEO Executive, Digital Analyst, Website Optimizer

Counselor Tip: Recommend with WordPress or Google Ads for full career scope.


3.  WordPress (Website Development)

Target Learner: Digital marketers, bloggers, freelancers

Focus: Building websites without coding

Modules Include:

Domain, Hosting, Themes, Plugins

SEO Integration, Contact Forms, eCommerce Setup

Duration: 1.5 – 2 Months

Jobs: WordPress Developer, Digital Freelancer

Counselor Tip: Must-have for bloggers, SEO specialists, or small business owners.



4.  Digital Design with Canva
Target Learner: Non-designers, content creators, social media users
Focus: Creating visual content for digital platforms
Modules Include:
Posters, Instagram Posts, Stories, Thumbnails, Ads
Templates, Brand Kit, Animations, Presentations
Duration: 1 Month
Jobs: Social Media Designer, Content Creator
Counselor Tip: Very useful for Instagram marketers & small businesses.


5.  Google Ads (Search & Display Ads)
Target Learner: Marketing professionals, entrepreneurs
Focus: Running paid ad campaigns on Google
Modules Include:
Search Ads, Display Ads, Shopping Ads, YouTube Ads
Ad Copywriting, Keyword Bidding, Campaign Setup, Analytics
Duration: 2 Months
Jobs: Google Ads Specialist, PPC Executive
Counselor Tip: High-demand skill for product-based businesses and agencies.


6. Google Analytics
Target Learner: Analysts, marketers, entrepreneurs
Focus: Tracking website and campaign performance
Modules Include:
GA4 Setup, User Flow, Bounce Rate, Event Tracking
Conversion Funnel, Custom Dashboards, Reporting
Duration: 1 – 1.5 Months
Jobs: Digital Analyst, Marketing Strategist
Counselor Tip: Strongly recommend with Google Ads or SEO





Frequently asked questions

Find answers to common questions about this course

Digital Marketing is the use of online platforms and digital technologies to promote products or services. It includes SEO, social media, email marketing, content marketing, and more.
No, you don’t need a technical background to start. Basic computer and internet knowledge is enough. Tools and strategies are user-friendly and can be learned through practice.
You can apply for roles such as SEO Executive, Social Media Manager, Digital Marketing Analyst, PPC Specialist, Email Marketing Executive, and Content Marketer.
Yes, this course is designed for beginners. It covers fundamental to advanced topics, making it suitable for students, entrepreneurs, and professionals.
Yes, most digital marketing courses offer a certificate upon successful completion, which can help boost your resume and job opportunities.

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